Dev Das

Head of SMB and StartUp Marketing, Google

Marketing I Strategy I GrowthI Product
@Google : Ex - Adobe I SAP I LinkedIn I IBM I Ogilvy

DOWNLOAD CV

GTM

Unify product, marketing, and sales around one motion — not siloed functions

Design for velocity — fast activation, short sales cycles, and full-funnel alignment

Adapt in real time — guided by intent signals, usage data, and buyer behaviour.

Demand Gen

Full-funnel by default — automate from awareness to conversion, not siloed

Always-on, multi-channel — live across search, social, and web, not campaign-bound

Signal-driven targeting — based on intent and behavior, not personas.

Build repeatable, scalable, predictable demand engines that deliver always-on scale

Seamlessly connect awareness to conversion via automation, content, and sales enablement — not siloed by function.

Run 24/7 across search, social, programmatic, and web — not reliant on calendar-based campaigns.

PLG

Align product, marketing, partner ecosystem and sales on activation, usage, and revenue

Trigger network scale, upsell and handoffs from real-time product behaviour

Deliver value instantly with zero-friction onboarding, referral loops and trials.

Operations

Standardize core ops, enable regions to localize GTM execution

Integrate CRM, automation, DSP/DMP, and analytics into one growth stack

Automate lead flow, BDR follow-up, and reporting without scaling headcount

2021-PRESENT

GOOGLE

HEAD OF SMB & START-UP MARKETING , JAPAC

In this role I lead Marketing for Google's AI and Cloud solutions in Asia Pacific and Japan for Mid Market, Small Businesses and Startups

Highlights

Scaled mid-market pipeline from $140M to $670M in 4 years.
Launched Vertex AI (1M+ sign-ups in 2 months, APAC alone) and Gemini for Workspace (10% revenue lift in 4 months).
Drove self-serve LTV growth $200M to $500M through PLG, lifecycle, and trust-based onboarding.
Built APAC’s largest AI developer community for startups, engaging 500K+ developers and certifying 300K+ on Google Cloud tools.
Increased startup-generated pipeline by 360% ($270M+), onboarding 2,000+ startups via Google for Startups.

2014-2017

ADOBE

DIRECTOR, GROWTH AND DEMAND GENERATION, JAPAC

Led the build and scale of Adobe’s APAC Digital Demand Centre of Excellence (CoE), driving full-funnel pipeline growth through always-on digital execution, performance marketing, ABM, and inside sales integration

Higghlights

Delivered $580M in pipeline and $104M in closed revenue, with 65% sourced from digital-first growth programs, positioning digital as the core revenue engine for APAC.
Reduced CAC by 17% by scaling regional buyer communities through personalized, always-on engagement journeys and lifecycle marketing.
Localized China growth by integrating WeChat and Baidu ecosystems into adobe.com, unlocking cultural relevance and achieving a 36% lift in conversion.
Partnered with inside sales and BDR teams to co-create ABM and community-led campaigns, generating $65M in incremental pipeline.

2017 - 2019

SAP

DIRECTOR, DIGITAL MARKETING AND DEMAND GENERATION

Led digital and demand generation strategy across Asia Pacific for SAP's MidMarket business (Upper MidMarket, Corporate, SMB). Owned GTM execution, channel alignment, and scaled pipeline contribution through automation, ABM, and data-driven media strategy

Highlights

Delivered €150M in paid media–sourced pipeline across APAC (+52% YoY) by concentrating on the mid-market buyer community
Increased digital-sourced pipeline by 74% YoY in APJ while simultaneously reducing marketing spend by 20%,
Generated €330M in total scaled pipeline across digital and self-serve motions by orchestrating an integrated GTM engine spanning automation, ABM, and channel ecosystems.
Boosted marketing ROI by 135% YoY through precision ABM, automated workflows, and conversion-rate optimisation — creating tailored experiences for distinct customer cohorts.
Scaled MNP volume by 71% using intent-based targeting and nurture workflows that deepened trust and engagement with buyer groups.
Launched Marketo across APAC in just 9 months, establishing automated engagement journeys that aligned with regional buyer behaviour and adoption cycles.
Optimized Marketo automation by integrating Salesforce, DMPs, DSPs, and CDPs, which lifted paid media conversion rates by 24% through smarter personalisation and segmentation.

2014-2017

HEAD OF DIGITAL MARKETING & GROWTH, APAC

Led the APAC demand generation and digital growth strategy for LinkedIn Talent Solutions, focused on Enterprise and SMB adoption across key markets. Built and scaled a high-performance demand engine, integrating data, media, and automation to drive pipeline and revenue

Highlights

Grew digital channel and network-sourced revenue from 25% to 65% in 3 years by activating LinkedIn’s member communities and scaling peer-driven adoption across APAC.
Scaled MQLs by 84% and SQLs by 36% through data-driven targeting, integrated MarTech, and CRO that personalised outreach to professional networks at scale.
Delivered 140% of marketing contribution to plan (up from 84%), proving the impact of community-first and network-led growth motions.
Reduced CAC by 27% YoY by shifting from broad demand gen to community-centric optimisation and automation.
Achieved 3.2x ROI on media spend by combining ABM with programmatic strategy, embedding campaigns inside trusted member networks.
Built integrated GTM playbooks adopted across EMEA and North America, enabling network effects across global teams and markets.
Drove 37% revenue growth for subscription products through PLG, funnel acceleration, and ABM-led GTM that leveraged professional communities as distribution channels.

2012 - 2014

IBM

PRODUCT OWNER AND HEAD OF DIGITAL

Led IBM’s transformation across three core mandates: (1) cloud adoption and online software trials, (2) scaling the IBM Digital Design Labs to serve 60 countries, and (3) driving digital transformation consulting and UX strategy for enterprise clients

Highlights

Scaled IBM’s transition to cloud by tripling (3x) software trials (for India) in 2 years
Product owner for IBM Cloud API libraries, trial journeys, marketing automaton and digital analytics
Scaled 21% uplift in POC conversions through performance marketing, automation, and CRO.
38% YoY increase in digital-led leads
Built the Bangalore IBM Digital Design Labs, delivering scaled marketing automation, analytics, and social strategy across 60 global markets.
Architected platform, and digital strategy roadmaps for enterprise clients.
Delivered POCs and pre-sales for brands like Pepsi, Unilever, Hero, Star TV, and IDEA

2009-2011

OGILVY

MANAGING PARTNER, OGILVY@DIGITAL

Built Social@Ogilvy from scratch—driving both P&L and capability development—and turned it into a national practice in under 18 months

Highlights

Built $1.8M in net new revenue in just 15 months, creating a profitable and scalable new business
Expanded the practice across 6 cities, growing headcount and training cross-functional teams in social media, CRM, content, and AdTech.
Secured new business and led strategy for marquee clients such as IBM, Unilever, Vodafone, Bosch, Cadbury, Asian Paints, Ramco, Texas Instruments, and more.