Dev Das

Head of SMB and StartUp Marketing, Google

Marketing I Strategy I GrowthI Product
@Google : Ex - Adobe I SAP I LinkedIn I IBM I Ogilvy

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GTM

Unify product, marketing, and sales around one motion — not siloed functions

Design for velocity — fast activation, short sales cycles, and full-funnel alignment

Adapt in real time — guided by intent signals, usage data, and buyer behaviour.

Demand Gen

Full-funnel by default — automate from awareness to conversion, not siloed

Always-on, multi-channel — live across search, social, and web, not campaign-bound

Signal-driven targeting — based on intent and behavior, not personas.

Build repeatable, scalable, predictable demand engines that deliver always-on scale

Seamlessly connect awareness to conversion via automation, content, and sales enablement — not siloed by function.

Run 24/7 across search, social, programmatic, and web — not reliant on calendar-based campaigns.

PLG

Align product, marketing, partner ecosystem and sales on activation, usage, and revenue

Trigger network scale, upsell and handoffs from real-time product behaviour

Deliver value instantly with zero-friction onboarding, referral loops and trials.

Operations

Standardize core ops, enable regions to localize GTM execution

Integrate CRM, automation, DSP/DMP, and analytics into one growth stack

Automate lead flow, BDR follow-up, and reporting without scaling headcount

2021-PRESENT

GOOGLE

HEAD OF SMB & START-UP MARKETING , JAPAC

In this role I lead Marketing for Google's AI and Cloud solutions in Asia Pacific and Japan for Mid Market, Small Businesses and Startups

Highlights

Grew MidMarket Pipeline across direct and partner marketing from 140M to 670M in 4 years
Grew self serve LTV from 200M to 350M
Incorporated and graduated +1500 newly funded startups through Google For StartUps
Led Ecosystem and Developer marketing focused on SMBs and StartUps
Led B2B demand generation and performance marketing for MidMarket and SMB customers

2014-2017

ADOBE

DIRECTOR, GROWTH AND DEMAND GENERATION, JAPAC

Led the build and scale of Adobe’s APAC Digital Demand Centre of Excellence (CoE), driving full-funnel pipeline growth through always-on digital execution, performance marketing, ABM, and inside sales integration

Higghlights

Delivered $500M in pipeline and $84M in closed revenue, with 65% contribution from digital
Grew marketing-sourced pipeline by 40% YoY
Improved MQL-to-SQL conversion by 67% through improved nurture and lead qualification.
Reduced CAC by 17% via always-on automation and full-funnel orchestration.
Enabled Inside Sales and BDR teams to drive $65M in pipeline through ABM
Integrated CRM, DSP, DMP, and marketing automation (Marketo) for real-time targeting
Integrated WeChat and Baidu ecosystems with adobe.com to scale China Growth

2017 - 2019

SAP

DIRECTOR, DIGITAL MARKETING AND DEMAND GENERATION

Led digital and demand generation strategy across Asia Pacific for SAP's MidMarket business (Upper MidMarket, Corporate, SMB). Owned GTM execution, channel alignment, and scaled pipeline contribution through automation, ABM, and data-driven media strategy

Highlights

Delivered €130M in Digital marketing pipeline across APAC(+52% YoY),
Increased digital-sourced pipeline by 74% YoY in APJ while reducing marketing spend by 20%.
Improved ROI by 135% YoY through integrated ABM, automation, and CRO strategies.
Scaled MNP volume by 71% via intent-based targeting. ABM and nurture workflows
Launched and implemented Marketo in 9 months
Deployed and optimised Marketo automation integrated with Salesforce, DMPs, DSPs, and CDPs

2014-2017

HEAD OF DIGITAL MARKETING & GROWTH, APAC

Led the APAC demand generation and digital growth strategy for LinkedIn Talent Solutions, focused on Enterprise and SMB adoption across key markets. Built and scaled a high-performance demand engine, integrating data, media, and automation to drive pipeline and revenue

Highlights

Grew digital-sourced revenue from 25% to 65% in 3 years
Scaled MQLs by 84% and SQLs by 36% through data-led targeting and CRO
Delivered 140% of marketing contribution to plan, up from 84%
Reduced CAC by 27% YoY through optimisation and automation
Achieved 3.2x ROI on media spend via ABM + programmatic strategy
Built integrated GTM playbooks adopted across EMEA and Northam teams
Drove revenue growth for subscription products via PLG, funnel acceleration and ABM-led GTM

2012 - 2014

IBM

PRODUCT OWNER AND HEAD OF DIGITAL

Led IBM’s transformation across three core mandates: (1) cloud adoption and online software trials, (2) scaling the IBM Digital Design Labs to serve 60 countries, and (3) driving digital transformation consulting and UX strategy for enterprise clients

Highlights

Scaled IBM’s transition to cloud by tripling (3x) software trials (for India) in 2 years
Product owner for IBM Cloud API libraries, trial journeys, marketing automaton and digital analytics
Scaled 21% uplift in POC conversions through performance marketing, automation, and CRO.
38% YoY increase in digital-led leads
Built the Bangalore IBM Digital Design Labs, delivering scaled marketing automation, analytics, and social strategy across 60 global markets.
Architected platform, and digital strategy roadmaps for enterprise clients.
Delivered POCs and pre-sales for brands like Pepsi, Unilever, Hero, Star TV, and IDEA

2009-2011

OGILVY

MANAGING PARTNER, OGILVY@DIGITAL

Built Social@Ogilvy from scratch—driving both P&L and capability development—and turned it into a national practice in under 18 months

Highlights

Built $1.8M in net new revenue in just 15 months, creating a profitable and scalable new business
Expanded the practice across 6 cities, growing headcount and training cross-functional teams in social media, CRM, content, and AdTech.
Secured new business and led strategy for marquee clients such as IBM, Unilever, Vodafone, Bosch, Cadbury, Asian Paints, Ramco, Texas Instruments, and more.